My Sports Academy is a sports coaching and education provider based in the UAE. Working with children and adults, we provide highly qualified, educated and certified coaches who strive to create a positive environment based on learning through fun and a focus on long-term athletic development. You can expect a caring and human approach to customer service away from the sporting arena. Established in 2011, we now operate in over 20 venues across the UAE, with a passionate, dynamic and forward thinking team of over 35 staff. To us, excellence is a habit, not an act.
To build a child-centered, development focused sports culture within the UAE that nurtures and inspires each and every individual in a happy, healthy and safe environment. We strive for short-term success but with a focus on long-term development and most importantly that success forms from the desires of the individual. We connect people and create aspiration through inspiration; to just play, to smile, to live a healthier more active life or to strive for excellence. Our Core Values underpin everything we do:
We believe in order to achieve learning and to inspire development; consistent quality coaching is of paramount importance, along with a structured but flexible programme of work centred on the individual needs of each group of young athlete’s. A clear coaching philosophy is key to delivering quality and these objectives underline how we coach and teach:
- Learning though Fun
- Maximum participant involvement
- Supportive and relevant learning environments
- Age appropriate equipment
- Skill mastery
- Exemplary behavior at all times
- Correct habits / good practice
- Creativity (no fear) through empowerment
- Developing people not just athletes
What makes us unique
In what is a saturated market we feel we must either be significantly better than our competition or offer something different; put simply we strive for both. We believe our approach is a unique one based on the following principles:
Our delivery focus remains on a limited number of programmes and ensuring they are of the highest quality, rather than delivering every sport under the sun. Our like-minded delivery partners extend our offering.
We have our own facilities, which are not leased, located at Safa British School and our M&S Arena behind Sheikh Zayed Road. Both facilities are made available to the community as well as our client base.
We have established strong, long-term working partnerships with some of the most prestigious schools in the UAE including JESS Jumeirah, JESS Arabian Ranches, Safa British School, Nord Anglia, Jebel Ali School & North London Collegiate School. We have no intention of striving to become the biggest and sacrificing on quality, in our eyes less is more.
We regularly donate kit and equipment within the UAE and abroad, supporting multiple charities and good causes as well as organising our own charity events.
We are proud to partner with the charity Boost, providing free places to under privileged children on our holiday camps, children who would otherwise remain inactive during the hot summer months.
Through our approved ASA Centre status we offer a range of internationally recognised and accredited swim coaching courses. In addition, we are accredited to deliver RLSS (Royal Life Saving Society) lifeguarding and lifesaving qualifications. Our own team takes part in monthly CPD sessions to continue to develop our collective knowledge and remain at the cutting edge of our industry.
What we offer